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Provide different marketing, operation support and training services for different levels of 加盟 merchants, systematically analyze the relevant data of each 加盟 store, and formulate practical marketing plans.
2、 Improve the management level and operation effect of each 加盟 store, provide corresponding operation guarantee mechanism, and provide 1+more 加盟 support plan
Stroke. The 1+multi加盟 support plan is mainly: a mature operation model and a multi-channel promotion and marketing system.
3、 Strengthen the training and guidance for 加盟 merchants, enhance the competitiveness and influence of 加盟 stores, and lay a foundation for market expansion and customer search
A solid foundation. Protect the interests of 加盟 quotient and reduce the investment risk of 加盟 quotient. Provide a protection mechanism for regional 加盟 vendors to prevent regional competition with the same brand.
Media Strategy
The marketing promotion platform for 加盟 merchants mainly refers to the Internet.
1、 Use blogs, SNS networks, forums, e-mails, soft articles, video promotion and other methods to spread the investment promotion 加盟.
2、 Use instant chat tools, such as MSN, Tradelink, Aliwangwang, QQ, etc. to communicate and spread. Live chat tool
Integrate communication with e-mail.
3、 Use search engines, especially Baidu's information capture function, to improve the ranking of keywords on TVC flat speakers in Baidu.
4、 Use Tieba, Know, Knowledge Hall, Encyclopedia, etc. as propaganda tools to provide information dissemination.
5、 Use free or purchased email lists to promote the direct delivery of 加盟 letters.
6、 Use technical means to obtain information from competitors or people looking for projects on the Internet, and conduct direct 加盟 dissemination.
7、 Relying on the investment promotion webpage, we have friendly cooperation with related industry websites by tracking links.
8、 Improve the ranking of the investment page in Baidu through keyword optimization.
9、 Purchase related software for viral marketing.
Chapter VI Prospect Analysis
摘要
Market competition is becoming more and more fierce, and investors have more and more choices. Naturally, higher requirements will be placed on products and projects. In addition to the product itself, more benefits are needed, such as marketing plans and markets. Support, personalized service, etc.
As the target customers continue to grow rationally, the investment promotion and transfer of power to meet their own needs generally no longer take the one-time acquisition in the intermediate circulation field as the basic reference point. They consider more of the final product Whether the defendant can accept and digest it, puts forward higher requirements on product characteristics, market planning, and overall marketing plan costs. The rational return of 加盟 merchants and the consideration of investment security, so that investment enterprises will inevitably come up with more guarantee mechanisms to ensure the successful recruitment of 加盟 merchants.
Taking the industry and products as the starting point, considering and providing support for 加盟 quotient with a greater limit, and satisfying 加盟 quotient’s psychological needs and 加盟 desires. The general 加盟 business’s ultimate psychological need is to make profit. On this basis, it is considered whether investment risk, operation risk, project risk, product risk, enterprise risk, and operation are simple and easy. Therefore, a single product and brand 加盟 obviously cannot meet the psychological needs of 加盟 businessmen, and a mature and effective operation mode has become a concern for more and more 加盟 businessmen. To this end, we have set up 1+multiple 加盟 mode support as a guarantee for 加盟.
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