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五、Market forecast of gift shop business plan

1、 A birthday gift development and planning agency once conducted a survey of thousands of people on the birthday gift market. The highest number of gifts given by a person in a year reached 267 times, and the least two times, with an average of 3.9 times. In the amount of gifts, the most expensive one reached 1288 yuan, and the cheapest one was 11 yuan, with an average of 35.6 yuan.

According to the above data, calculate the birthday gift market: the national population of 1.3 billion × the number of gift-giving people per year 3.9 times × the gift-giving amount per person 35. 6 yuan = market capacity of 180.5 billion yuan. In addition, the main gift-giving objects are: business relationship households, lovers, children, parents, spouses, siblings, close colleagues, close friends.

The survey found that there are three phenomena of gift giving worthy of attention: one is that some companies take birthdays for employees as an important means to improve corporate cohesion, this phenomenon is very common; second, some business people have used birthday gifts as business contacts Family bargaining chip, playing family card; thirdly, in school, celebrating the birthday of classmates has become a trend spreading. These three phenomena have caused the scope of birthday gifts to have surpassed the scope of simple family, friendship and love in the past, and the market has become broader.

It is precisely under this situation that birthday gift stores specializing in birthday theme came into being. At present, many birthday gift store brands have emerged in Beijing, Tianjin and other places, such as "Happy 365", "In the Mood for Love", "Maggie's Gift", etc., it is said that business is pretty good.北京一家品牌生日礼品店的负责人透露，来到生日礼品店的消费者不太在意价格。生日产品没有价格可比性。投资者可以根据当地的消费水平随意提高价格。利润率至少为50％，有的甚至高达100％甚至200％。像日报一样，不同时代的价格也有所不同，精美的精心设计的统一包装套装，以及一年中同一天出生的世界名人的介绍。有的甚至可以卖到几百元人民币，这种商店并不弱。 In peak seasons, there are people celebrating their birthdays every day, as long as the store is attractive enough to make a profit.

六、 Marketing Strategy

Open stores in schools, commercial office buildings, busy commercial streets, preferably close to flower shops, cake shops, gift shops, or underground shopping malls, large shopping malls, and supermarkets for store marketing.

After the company has a certain scale, carry out promotional activities in underground shopping malls, large shopping malls, supermarkets or some entertainment venues, with the theme of reflecting the product characteristics

七、Starting capital budget unit yuan

The initial investment is about 40,000 yuan, which is mainly used for store rent, decoration and the first batch of purchases of a single store, familiar with the market and exploring the risk stage. Mid-term construction company: store 40,000×N+machinery equipment 50,000+factory building 200,000+ 50,000 for product design, totaling about 400,000-500,000

八、Risk countermeasures

In order to avoid being unfamiliar with the industry, first open a small storefront to ask for directions. The small storefront is at least about 5-10 square meters, just enough for three or four customers to linger.

In order to avoid the substitutability of products, we will vigorously conduct research on new products and increase the production of specialty products.

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